West Coast rhymer Dom Kennedy’s second album is currently at No. 4 on the R&B/Hip Hop Albums chart, behind new releases from Drake, Justin Timberlake and Pusha T. Like his peers, fans can buy Kennedy’s album in Best Buy or on iTunes, but unlike his Billboard chart mates, Kennedy has done it all without a record deal or marketing team. Here’s how @dopeitsdom did it: http://onforb.es/HuKxT5
Like an ex-premier league footballer now playing for a League 2 Cheltenham, hip-hop was exhausted, out of ideas, and resting on its laurels. (Americans, insert your own hackneyed baseball metaphor here)
But new artists, like Drake, Kid Cudi and Tyler, The Creator, who all put out their first mix tapes at this time, signalled a shift in both the sound and aesthetics of the genre. By 2010, the floodgates were opened, and riding in on a lifeboat built upon web 2.0, a myriad of countless other new artists were born, unafraid to exercise their own creativity and pushing it out to their own digital native fanbase.